- Any publicity is good publicity
- At a basic level its thought provoking, unlike your average god bothering book.
- It display Ray's blatant ridiculousness
- Unlike his posts, it cant be edited post-publishing
- It effectively redistributes income from those silly enough to purchase it
- It will reinforce the fact that despite 70% of America believing in Jesus, barely anyone will buy Ray's book.
Feel free to add on!